Our Services
Facebook Advertising Strategy
Instagram Advertising Strategy
Tik Tok Advertising Strategy
Email Marketing
Meta Advertising
Advertising Funnel - We will develop a 3-5 phase Facebook and/or Instagram advertising funnel that will garner more overall brand awareness, generate new email captures, and ultimately result in a lift of conversions.
Ad Account Success - We will set up your current ad account for success, analyze the appropriate metrics, and make sure the pixel is properly installed and tracking as well as set up additional tracking events to determine new successful tactics. Optimize and build upon your current structure.
Competitor Analysis - We will complete a competitor analysis report for your brand that will deliver an in-depth understanding of industry standards for marketing, branding, and messaging purposes.
Audience Discovery and Testing - We will research and test for potential new audiences as well as determine which creatives and messaging are the most successful.
Management and Scaling - We will determine the appropriate time to scale, switch to manual bidding to keep conversion costs low, and create lookalike audiences to scale.
Bi-Weekly Reporting - We will submit bi-weekly reports with the results for the previous weeks and include our intentions moving forward for the next weeks.
Tik Tok Advertising
As with everything included with Meta advertising we will put together a Tik Tok advertising strategy based on your brand’s specific guidelines. We will discover, test, and determine profitable audiences and scale your campaigns at a profitable ROA.
Email Marketing
We will work alongside your team to create an email campaign strategy based on inventory, holidays, promotions, and creative concepts.
We will create 1-2 email campaigns per week based on the above mentioned strategy.
We will develop creative concepts to capture more emails and build out lists and segments.
We will monitor and improve upon current email flows - abandoned carts, welcome series, etc. as well as build out any necessary new ones.
We will A&B test flows for maximum results.
We will follow your competitors and complete a competitor analysis report to make sure we are always on par with industry standards.
We will have routine calls with a Klaviyo representative to make sure your brand is always leveraging the most out of your email marketing.
We will deliver monthly reports that share our efforts, results, and intentions for the following month.